Over the last few years, drinking culture has been undergoing a noticeable shift. Gone are the days when booze was the default at every social gathering—more people are swapping out cocktails for mocktails and turning to alcohol-free alternatives. Whether it’s for wellness, a clearer mind, or just to avoid the next-day regret, the rise of the sober curious movement has made no-buzz options trendier than ever. As a result, these non-alcoholic brands are stepping up with drinks that taste so good, you won’t even miss the alcohol.
iessi
Inspired by his changing relationship to alcohol and drawing from his Italian heritage, Nicolas Maiarelli created iessi (pronounced ee-yess-ee). Still craving the complex flavours of alcoholic drinks but not so much the alcohol, he set out to create alcohol-free aperitifs based off of a family recipe for amaro passed down from his Friulian grandmother. The non-alcoholic aperitif incorporates natural ingredients like gentian root, bitter orange, and rhubarb to replicate the bold, complex tastes found in traditional Italian drinks.
Ish Spirits
Driven by his desire for a healthier lifestyle and frustration with limited alcohol-free options, Morten Sørensen founded Ish Spirits in Denmark. No longer wanting the aftereffects of alcohol but still craving the social connection, Sørensen developed Ish Spirits to mimic the flavours of beloved spirits like gin, rum, and whiskey. Through a mix of botanicals and natural ingredients, the brand’s alcohol-free alternatives capture the rich, familiar notes of classic cocktails, giving drinkers all the flavour they could ever ask for.
Three Spirit
Three Spirit was founded by Dash Lilley, Meeta Gournay, and Tatiana Mercer, with a mission to create alcohol-free drinks that do more than just mimic booze—they aim to enhance both mood and experience. Frustrated by the lack of exciting non-alcoholic options, the trio combined their expertise in the drinks industry and plant-based wellness to craft innovative alternatives. Three Spirits blends adaptogens, nootropics, and botanicals like lion’s mane, ashwagandha, and tulsi to create functional beverages that not only taste great but also provide benefits like relaxation or energy. Their key products—Livener, Social Elixir, and Nightcap—offer unique experiences without the need for alcohol.
Gnista
Recognizing a gap in the market for complex, alcohol-free spirits, Swedish entrepreneur Erika Ollén set out to challenge the status quo. Gnista, meaning "spark" in Swedish, was born from her desire to offer non-alcoholic options that go far beyond sweet or simple flavors. By blending botanicals like wormwood, oak, and smoky tea, Gnista’s signature products—Floral Wormwood and Barreled Oak—deliver a rich, multi-layered drinking experience. Ollén’s vision was to create drinks that mirror the depth and sophistication of alcohol, making them perfect for those who seek a no-alcohol option that’s anything but ordinary.
JNPR
With a passion for creating alcohol-free options that exude elegance, Valerie de Stutter launched JNPR, a French brand dedicated to bringing sophistication to non-alcoholic spirits. Named after the juniper berry, a key ingredient in gin, JNPR blends botanicals such as coriander and cardamom to recreate the distinctive, aromatic qualities of traditional spirits. JNPR’s standout product, JNPR N°1, offers a refreshing, gin-like experience that’s both chic and alcohol-free—perfect for a refined yet sober soirée.
Lyre’s
Lyre’s was founded by Mark Livings and Carl Hartmann with a mission to create alcohol-free alternatives that taste remarkably close to the real thing. Drawing from classic spirits, Lyre’s uses a blend of natural essences, extracts, and distillates to replicate the flavours of everything from whiskey to rum, without a drop of alcohol. Livings envisioned a world where people could enjoy the social and sensory experience of drinking—minus the alcohol—without compromising on taste. Their range of products, including popular choices like American Malt and Dark Cane Spirit, offers familiar flavours with a twist, making it easy to mix up classic cocktails that won’t leave you hanging.
French Bloom
Founded in 2021 by model Constance Jablonski and entrepreneur Maggie Frerejean-Taittinger, French Bloom is redefining the non-alcoholic wine category with a focus on luxury and sophistication. Specializing in alcohol-free sparkling wines, the brand combines organic ingredients with the art of winemaking to offer a premium experience for those looking to celebrate without the booze. Their commitment to quality and high-end positioning has attracted notable attention, with LVMH recently acquiring a 30% stake in the company. French Bloom is poised to become a go-to for elegant, alcohol-free celebrations across Europe.
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